Lululemon Faces Backlash Over Japanese Drum at Great Wall Yoga Festival
Lululemon, the Canadian activewear company, has issued an apology following an incident at a recent promotional event held on the Great Wall of China. The company's yoga festival, which took place in late May on a section of the wall near Beijing, intended to celebrate Chinese culture but drew significant online criticism for the apparent use of a Japanese taiko drum.
Online Outcry in China
The incident led to an uproar on Chinese social media platforms. Users pointed out the incongruity of featuring a Japanese cultural symbol at an event meant to honor Chinese heritage, especially given the historical complexities between the two nations.
Lululemon has been expanding its presence rapidly in the Chinese market, known for its premium yoga apparel. The company organized the yoga festival as part of its efforts to connect with local consumers and promote its brand within the region. However, the inclusion of the taiko drum at such a high-profile event resulted in an unintended cultural gaffe that overshadowed its promotional goals.
The company acknowledged the mistake and expressed regret for any offense caused, emphasizing its commitment to respecting local cultures in all its global initiatives. Further details regarding the specific circumstances of the drum's inclusion and the steps being taken to prevent similar incidents were not immediately available.
Source: Lululemon apologises after Japanese drum row at Great Wall yoga event