Fashion Retailers Face Scrutiny Over Environmental Claims
The UK's advertising regulatory body has prohibited advertisements from prominent fashion brands Adidas, Uniqlo, and Calvin Klein, citing insufficient substantiation for their claims regarding products made from 'recycled' materials. This action highlights an increasing focus by the regulator on potentially misleading environmental statements within the fashion industry.
Specific Adverts Targeted
The banned advertisements included paid Google ads from each company. Adidas had promoted 'recycled running shoes,' while Calvin Klein advertised 'recycled' tops for women. Uniqlo's prohibited ads featured fleece coats and jackets, stating they were made from 'recycled materials.' In each instance, the advertisers were unable to provide adequate proof to support these 'green' claims, leading to the regulatory ban.
Source: Original Article