Wowcher's Apology Following Controversial Email
The discount voucher website Wowcher has issued an apology after a recent marketing email caused offense due to its subject line. The email, distributed on Saturday, contained the phrase “Snap up these deals quicker than a croc can catch a kid!”, which many interpreted as an insensitive reference to a recent incident involving a toddler and a crocodile.
Company Expresses Regret
A spokesperson for Wowcher described the email as 'unacceptable' and stated that the company is 'extremely sorry' for the content. They confirmed that an urgent review of their marketing content creation and approval processes is underway to prevent similar incidents from occurring in the future.
“We are extremely sorry for the unacceptable email that was sent out. We are urgently reviewing our marketing content and processes to ensure this does not happen again.”
The incident highlights the importance of careful consideration in marketing communications, particularly when referencing sensitive real-world events.
Source: Original Article